How to Schola Helped Central City Vale High School Optimize its Online Presence to Reach its Enrollment Goals
Central City Value High School is a Public Charter School located in Los Angeles, CA, part of the Value Schools Network. The Value Schools’ mission is to establish and support high quality, values-based elementary and secondary charter schools for populations of students who have been historically underserved by the public school system. CCV strives to provide a rich learning environment, including academics, athletics, clubs, counseling, and community involvement, to prepare students for success in college. CCV has a history of helping students achieve incredible academic growth by the time they graduate, and currently serves a student body of 475 students.
Prior to working with Schola®, CCV was hosting tours, open houses, attending recruitment fairs, and establishing positive relationships with middle schools in the area to engage with their eighth-grade students. However, the onset of Covid-19 quickly brought all these once successful recruitment efforts to a halt. With in-person campus tours and visits to middle schools no longer available, CCV faced difficulties showcasing all of its offerings to prospective families... This posed a significant hurdle to attracting new enrollments.
“Prior to Covid-19, school tours were always a very effective way for us to recruit new students. At the time, the exterior of our building was not a good representation of the inside of the campus or our school community, so not being able to invite families for in-person visits really hurt our recruitment efforts .”
-Joaquin Arroyo
To overcome this challenge, Central City Value needed to establish an online presence that was able to highlight their school and reach families in their community digitally.
Knowing that Schola® would be able to address this exact challenge, Central City Value partnered with Schola® in April 2020. Schola® immediately started building social media campaigns to showcase CCV to prospective families in the area. Through social media and the Schola® platform, the school's message reached a wider audience, resulting in a noteworthy increase in requests for more information from interested families. Now that families were interested in attending, a second hurdle that CCV had to overcome was actually getting these families to fill out an application digitally. Schola® stepped in and was able to contact and support families through the entire application process so CCV did not miss out on any prospective students.
"The fact that Schola® could give us a stronger online presence and reach families in our community was innovative and exactly what we needed. Schola helped us get a significant number of students between April and August 2020, and we were able to be fully enrolled by the start of the school year.”
-Joaquin Arroyo
Since working with Schola®, CCV has received 798 interested families, 143 applications, and 53 enrollments, generating over $1.6 Million in potential funding. Despite being located in an area with a declining population and intense competition from high school options, Schola® has helped CCV maintain steady enrollment numbers year after year. By leveraging Schola's expertise in digital marketing and online presence, CCV has been able to overcome their challenges, maintain enrollment, and continue providing quality education to students in central LA. The minimal cost of Schola's services in comparison to the substantial return on investment has made it a highly advantageous partnership for CCV.
“Even beyond just improving our online presence, the support we received from the Schola® team and the tools available on our dashboard were incredibly helpful and easy to work with. Our partnership with Schola® has not only helped us spread the word about Central City but also saved our team valuable time. We greatly appreciate their dedication."
-Joaquin Arroyo
How Schola® Helped Central City Value High School Optimize its Online Presence and Attract More Families to Reach its Enrollment Goals
Central City Value High School is a public charter school located in Los Angeles, CA, part of the Value Schools Network. The Value Schools’ mission is to establish and support high quality, values-based elementary and secondary charter schools for populations of students who have been historically undeserved by the public school system. CCV strives to provide a rich learning environment, including academics, athletics, clubs, counseling, and community involvement, to prepare students for success in college. CCV has a history of helping students achieve incredible academic growth by the time they graduate, and currently serves a student body of 475 students.
Prior to working with Schola®, CCV was hosting tours, open houses, attending recruitment fairs, and establishing positive relationships with middle schools in the area to engage with their eighth-grade students. However, the onset of Covid-19 quickly brought all these once successful recruitment efforts to a halt. With in-person campus tours and visits to middle schools no longer an option, CCV faced difficulties showcasing all of its offerings to prospective families, which was a significant hurdle when it came to securing new enrollments.
“Prior to Covid-19, school tours were always a very effective way for us to recruit new students. At the time, the exterior of our building was not a good representation of the inside of the campus or our school community, so not being able to invite families for in-person visits really hurt our recruitment efforts.”
To overcome this challenge, Central City Value needed to establish an online presence that was able to highlight their school and reach families in their community through digital means.
Recognizing Schola®'s expertise in addressing exactly the recruitment challenge they faced, Central City Value (CCV) began their partnership in April 2020. Schola® promptly initiated social media campaigns to begin showcasing CCV to prospective local families, effectively broadening their reach and driving a significant boost in inquiries from interested families. The next significant challenge was converting this interest into actual applications. Schola® played a crucial role here, assisting families throughout the application process and helping them complete forms online to ensure CCV capitalized on the growing interest without missing out on potential students. This strategic partnership significantly streamlined CCV's digital recruitment efforts and led to additional Value Schools partnering with Schola® as well.
“The fact that Schola® could give us a stronger online presence and reach families in our community was innovative and exactly what we needed. Schola helped us get a significant number of students between April and August 2020, and we were able to be fully enrolled by the start of the school year.”
- Joaquin Arroyo
Since working with Schola®, CCV has received 798 interested families, 143 applications, and 53 enrollments, generating over $1.6 Million in potential funding. Despite being located in an area with a declining population and intense competition from high school options, Schola® has helped CCV maintain steady enrollment numbers year after year. By leveraging Schola's expertise in digital marketing and online presence, CCV has been able to overcome their challenges, maintain enrollment, and continue providing quality education to students in central LA. The minimal cost of Schola's services in comparison to the substantial return on investment has made it a highly advantageous partnership for CCV.
Since Working With Schola®
“Even beyond just improving our online presence, the support we received from the Schola® team and the tools available on our dashboard were incredibly helpful and easy to work with. Our partnership with Schola® has not only helped us spread the word about Central City but also saved our team valuable time. We greatly appreciate their dedication.”
- Joaquin Arroyo
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